Introduction

FREE SMS messaging service for India only that may prove to be incredibly useful for citizen groups and NGOs. The service allows anyone to set up a group of mobile subscribers to message to, or for a group to message each other many-to-many. A user can receive news alerts and blog updates via SMS, for example; or a group can group-text message to each other.

Wednesday, March 7, 2012

Science lessons now available on mobile phones


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Vigyan Prasar and IGNOU together have launched a free SMS service for mobile users that delivers content on science and related areas.
Vigyan Prasar and IGNOU together have launched a free SMS service for mobile users that delivers content on science and related areas.

From textbooks to your mobile screens, now science will be at everyone's fingertips!

Vigyan Prasar and IGNOU together have launched a free SMS service for mobile users that delivers content on science and related areas.

The application — Science@Mobile — was launched here today as part of the two-day National Science Day celebrations by the Director of Inter-University Accelerator Centre, Mr Amit Roy.

"I believe society without the appreciation and knowledge of science is incomplete. If we do not understand the power and application behind a phenomenon, we would live in darkness and consider it black magic. So the spread of knowledge on science is very important," he said.

"The number of mobile phones in the country has touched almost a billion. The penetration of mobiles has been immense, so the service would be of great help to create the right culture for science," Mr Roy said.

Vigyan Prasar, an autonomous organisation under the Department of Science and Technology, and IGNOU jointly introduced this service to tap into the potential of mobile phones to popularise science even in rural areas where mobile phones have made substantial penetration.

'Science@Mobile' will provide all types of information on science subjects including news, important days and events, facts, humour, quotes, about scientists, health tips and green tips to its subscribers free-of-cost.

In addition, the content has been grouped into three categories with the first one not requiring any science background, second one requiring basic science literacy, while the third is for people with science background.

Users can subscribe to the service by messaging "SCIMBL" to 092230516161 or clicking the link provided at Vigyan Prasar website.

"The service currently is available only in English.

Efforts to provide SMSs in Hindi is in progress and will be available within a week or little more," said Mr O.P. Sharma, Project Coordinator of Science@Mobile service.

For bringing the service in regional languages, he said Vigyan Prasar would have to collaborate with state agencies.

"We are looking into that aspect," he said.

National Science Day is being celebrated for two days — February 28 & 29 — at the National Science Centre.

National Science Day falls on February 28 every year and is in celebration of the day in 1928 when Indian scientist Sir C V Raman announced the discovery the Raman Effect in light scattering which won him the 1930 Nobel Prize in Physics.

Monday, January 30, 2012

Now, get SMS alerts free of cost!

February 01, 2008 10:31 IST

Heralding a sign of times to come, a mobile solutions provider has begun delivering SMS alerts free-of-cost to cellular users across the country. Other companies are expected to follow suit, resulting in making mobile services further affordable.

The company - Mumbai-based Netcore Solutions - provides around 20 SMS-based channels like news, Sensex, cricket, jokes, horoscope and Bollywood free-of-cost to subscribers, irrespective of the operator or the circle. Further, these services are available across all the 23 circles in the country.

SMS is the most used service on a mobile phone, next only to voice, and this has prompted the company to tap into the potential of the medium. The company has launched free alerts for users and tied up with mobile operators to offer the service. Compare this with the existing practise in the industry, where a service provider levies a minimum of Rs 30 per month for each channel of SMS.

"The mobile phone is a true convergence device which would shortly replace the TV and the computer and text messaging is the most potent medium to reach large addressable audience in the shortest span of time," Abhijit Saxena, CEO, Netcore said.

Netcore Solutions is providing the service under its brand 'Mytoday Dailies' and is available on request. A user needs to subscribe to the service by sending an SMS to a pre-designated number (9845398453) with the text START followed by the name of service (Like NEWS or JOKES).

According to Saxena, registration is mandatory. Even though it is a

recently-launched service, the company sends out around 8 million SMSes per day to around 2.5 million subscribers. It is also adding around 20,000 new subscribers every day.

Currently, Netcore has limited the number of SMSes to two per channel per day – one in the morning and one in evening. This is based on customer surveys, said Saxena, adding there are no plans to increase the frequency, unless there is demand.

Netcore Solutions, which has a tech team of around 110 personnel working in Mumbai [ Images ] and Bangalore, is looking at recovering its expenses for providing the service through advertisements.

Below the text of the subscribed content, it provides advertisements and links to the websites of the advertisers. It has roped in Birla Sun Life Insurance, Tata Sky, Nokia, Prudential ICICI [ Get Quote ] and Moneycontrol.com among others as advertisers.

What next? As this service has become operational, the company is looking at concentrating on SMS-based mobile blogging and chat sessions.

Rajesh S Kurup in Mumbai

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